A LITTLE ABOUT US

A community of artists having the same dream.

Our Vision

Our vision is to be the leading force in preserving and promoting traditional Punjabi crafts, ensuring that the rich cultural heritage of the Malwa region continues to thrive. We aspire to empower rural women by providing them with sustainable livelihood opportunities and a platform to showcase their unique skills on both national and international stages.

Our Mission

Our mission is to revive traditional handicrafts by creating a supportive network for artisans. Through our Community Facility Centre, we provide affordable raw materials, high-quality production, and market-driven products. We are committed to empowering 5,000 rural women by enhancing their skills and connecting their work to global markets.

About Us

Founded in 2022 under the Companies Act 2013, Virasat is a pioneering initiative dedicated to reviving and sustaining the traditional crafts of the Malwa region. With a core team of 220 women shareholders, we unite to preserve the rich heritage of Punjabi handicrafts, including Panji Dari, Phulkari, and traditional woven products.
Our Common Facility Centre serves as a vibrant hub where artisans gather to create exquisite crafts and showcase them at local and national exhibitions. Partnering with the Indira Gandhi National Centre for the Arts, and supported by Ambuja Foundation and HDFC Bank Parivartan, our goal is to empower women entrepreneurs and uplift rural communities through skill-enhancing training and market access.

We work on every detail to present a great product.

100
PRODUCTS MADE
2000
HAPPY COSTUMERS
21
TEAM MEMBERS
3
DISTRICT OPERATIONS

Support Us

Your support is vital to preserving the rich heritage of traditional Punjabi crafts and empowering rural women. You can make a difference by donating to fund materials and training, volunteering your skills, partnering with us for broader impact, purchasing our handcrafted products to support local artisans, or simply spreading the word about our mission. Every contribution helps sustain our programs and ensures that these timeless traditions continue to thrive. For more details on how to get involved, contact us at virasatcfc2020@gmail.com

Design & Development Process